About Us
Our mission.
To empower changemakers with the digital tools, strategies, and storytelling they need to share their purpose online, without compromising their values.
Our vision.
A digital landscape where ethical businesses and animal advocacy organisations are seen, heard, and supported—so their mission can thrive.
Mackenzie Cross
Founder, Digital Marketing Strategist
Mackenzie is dedicated to helping vegan change makers show up online with greater impact, using strategic social media marketing that inspires compassion and action.
A proud vegan of 11+ years and lifelong animal lover, Mackenzie originally worked in the environmental science field. During that time, she volunteered in the animal rights movement and discovered a deep calling to use social media to drive meaningful change.
What began as a volunteer social media role soon evolved into Total Ethics Media and Marketing—a business built on the belief that vegan businesses and animal rights organisations deserve powerful, professional representation online.
Mackenzie holds a Diploma of Social Media Marketing and has worked with a wide range of clients, from grassroots non-profits to nationally recognised organisations, offering strategic, creative, and values-aligned marketing support.