About Us
Our mission.
To empower changemakers with the digital tools, strategies, and storytelling they need to share their purpose online, without compromising their values.
Our vision.
A digital landscape where ethical businesses and animal advocacy organisations are seen, heard, and supported—so their mission can thrive.
Mackenzie Cross
Digital Marketing Strategist
Mackenzie is dedicated to helping vegan changemakers show up online with greater impact, using strategic digital marketing that inspires compassion and action.
A proud vegan of 10+ years and lifelong animal lover, Mackenzie originally worked in the environmental science field. During that time, she volunteered in the animal rights movement and discovered a deep calling to use digital media to drive meaningful change.
What began as a volunteer social media role soon evolved into Total Ethics Media and Marketing—a business built on the belief that ethical businesses and purpose-driven organisations deserve powerful, professional representation online.
Mackenzie holds a Diploma of Social Media Marketing and has worked with a wide range of clients, from grassroots non-profits to nationally recognised organisations, offering strategic, creative, and values-aligned marketing support.
Elisha Atchison
Social Media Manager
Elisha is a Social Media Manager at Total Ethics where she brings compassion, creativity, and organisation to every post and project.
She plays a vital role in planning and scheduling content, managing comments and community engagement, and nurturing audience relationships through thoughtful outbound interaction.
With a background in Environmental Science and over a decade managing municipal waste services, Elisha brings a unique blend of environmental knowledge, customer service expertise, and project coordination to her work.
After going vegan, she redirected her focus to align with her values and for the past six years, Elisha has supported various animal organisations and charities across social media, advocacy, fundraising, and events.
Now, as part of the Total Ethics team, she helps vegan changemakers show up consistently and meaningfully on social media.