Our mission.

To empower changemakers with the digital tools, strategies, and storytelling they need to share their purpose online, without compromising their values.

Our vision.

A digital landscape where ethical businesses and animal advocacy organisations are seen, heard, and supported—so their mission can thrive.

Free Discovery Call・

15 Minutes to Clarity・

Free Discovery Call・ 15 Minutes to Clarity・

What Our Clients are Saying…

  • "By having the 1:1 sessions, it allowed us to discuss what our needs were and what we wanted to achieve. Our sales in November increased by 566% compared to October!"

    Adrienne English, Owner-Operator

    Alfie’s Kitchen

  • "Mackenzie has provided us with exceptional training, equipping me with the skills and confidence needed to effectively communicate our mission and engage with our audience."

    Natalie Liotta, Business and Project Support Officer

    Lucy's Project

  • "Working with Mackenzie for the last 18 months has been very harmonious. Their social media work not only 100% supports Vegan Australia's vision and direction but also extends it via Mackenzie's experience, skills and passion."

    Greg McFarlane, Founder

    Vegan Australia

  • "Very reasonably priced, great communication along the way, expectations were exceeded and I would 100% recommend Total Ethics."

    Samara Grumberg, Co-owner

    Kissing Chickens Deodorant

  • "Mackenzie from Total Ethics has done an exceptional job with our social media marketing. Highly recommended."

    Krystal Camilleri, Founder

    Farm Transitions Australia

  • "So happy with the images created for my little brand. Mackenzie saw a way to showcase my products that I had never considered. Thanks so much!"

    Claire, Owner-Operator

    CBDM Haircare

  • "Mackenzie has been outstanding in managing our social media marketing. Her professionalism, attention to detail, and genuine passion truly set her apart."

    Phoebe Wisken, Co-founder

    Companion Cows

Mackenzie Cross

Founder and Digital Marketing Strategist

Mackenzie is dedicated to helping vegan changemakers show up online with greater impact, using strategic digital marketing that inspires compassion and action. 

A proud vegan of 10+ years and lifelong animal lover, Mackenzie originally worked in the environmental science field. During that time, she volunteered in the animal rights movement and discovered a deep calling to use digital media to drive meaningful change.

What began as a volunteer social media role soon evolved into Total Ethics Media and Marketing—a business built on the belief that ethical businesses and purpose-driven organisations deserve powerful, professional representation online.

Mackenzie holds a Diploma of Social Media Marketing and has worked with a wide range of clients, from grassroots non-profits to nationally recognised organisations, offering strategic, creative, and values-aligned marketing support.